Digital Nomads are the people who only need the internet for their work, time or place is the secondary priorities. The number of digital nomads is expected to be one billion by 2035. This prediction belongs before Covid-19 outbreak. It is easy to guess that is not going to take Read more…
The tourism industry is going through unusual times due to Covid-19. Hotels and resorts are seeking actions to increase revenue. When we talk about revenue in properties, the main segment is room sales. Certainly, the volume of bookings is crucial. However, the net revenue is everything. That is the reason Read more…
There are numerous concepts and expressions within the tourism industry like in any other. Throughout the years, either names or contents of concepts are changing, evolving and when these happen to both names and contents, they are becoming history. There is one solid concept which seems like to stay with Read more…
Where touristic properties can be the most visible and create more engagement? According to different researches, the average person spends 3-5 to 4.5 hours a day on their mobile devices. There are approximately 23 minutes addition during Covid-19. Most people check their phone 58 times a day. Being more visible Read more…
People shops online more and more every day. In the tourism industry, it was already a real deal, however, it still increases because of the change in general purchasing behaviour. Guests are getting experienced in online shopping more than ever. Influence of the reviews and online scores of the properties Read more…
It all has been predicted that digital transformation in tourism supposed to be sooner than expected due to Covid-19. It was inevitable that digital solutions were going to play an effective role in tourism just like in other industries. However, this became a ‘need’ rather than a ‘choice’ in a Read more…
Tourism is a never-ending story. Despite it is the first industry which feels the impacts of any unfortunate event, it is still the one heals fastest and keeps growing. This is the same with Covid-19. Due to timing of the world faced with it, ‘the new normal’ era has started Read more…
Trust is more important than ever in marketing Attracting guests starts with marketing and now marketing starts with trust. Mobile engagement platforms have been considered as a strong marketing tool. With the new tourism era that we stepped in due to Covid-19, this statement has been evolved. Mobile engagement platforms Read more…
Spending and enjoying time in the facilities of touristic properties is as important as staying there, especially for the Post-COVID-19 era. It is assumed that guests are going to choose more to benefit from the outlets of the hotels for a safer experience because the tourism industry is taking serious Read more…
Check-in procedure is the first point of contact for guests when they begin their actual, physical experience within touristic properties. This is ‘the whistle to start’ for properties to ensure they create a safe, enjoyable, relaxing, reliable environment and stay which they promise their guests during sales and promotion periods. Read more…