7 Characteristic of Millenials and How Hotels Can Appeal to Them

Millennials have been the main subject of debates, discussions, and research for many years as part of a global effort to understand their psyche. However, they’re no longer the generation to come — they’ve already arrived. Many millennials have stable incomes and have earned their financial independence, with some even starting young families. Considering statistics that show millennials will make up 75% of the workforce in the next 10 years, it becomes clear that they’ll Read more…

What Can Hotels Do to Attract More Millennials?

Who are Millennials and What are Their Characteristics? Millennials are those born in the 1980s, 1990s and early 2000s. Today, most millennials have become young adults. They are usually referred to as the “Me Generation” and often been criticised due to their strong emphasis on individuality. They tend to spend more, compared to previous generations, primarily on leisure activities and products. Thanks to growing up with the convenience and connectedness brought by technology, they’ve also Read more…

The Impact of Digitalisation on Hotel Guest Engagement

Needless to say, most of the travellers, hotel guests and customers prefer online channels much more – well, we are in the digital era at the end of the day. In fact, according to Social Media Today, last year digital travel sales were expected to reach $198 billion. Therefore it is no surprise when we see travelling and hospitality brands spend 61% (OTAs even more with 73%) of their marketing budgets on digital channels. The Read more…

5 Ways Technology Can Enhance the Guest Experience

In the past, hotels relied heavily on online travel agencies (OTAs) to reach their target audiences and secure guest bookings. However, hotels now have the chance to take back market share from OTAs and start owning the customer relationship entirely. How? By harnessing the latest technology to create the best customer experience. It’s no longer an option for hotels to view technology as an optional add-on for guests. It’s now a crucial element of a Read more…

How a Strong Guest Engagement Strategy Impacts Hotel Revenues

Customer engagement has become the biggest focus in marketing strategies ever since brands realized loyal customers spend more money than new customers and it requires less investment to earn their loyalty. This same concept applies to the hospitality industry under the name guest engagement. Essentially, guest engagement and customer engagement are the same things. The same principles apply and the same benefits are gained. So how are all these companies executing their guest engagement strategies? Read more…

Why a Mobile App is a-Must-Have for Hotels

Customer experience is becoming more and more important not only in the hospitality industry but in all businesses. Some statistics even suggest that a considerable amount of potential guests put customer experience before the price. Since mobile technologies have become an important aspect of all our lives it is impossible to imagine being able to reach out to customers without a mobile strategy or implement a complete customer experience. This brings us to the point Read more…

The Future of the Hospitality Industry: Smart Hotels

The rising popularity of social media use has removed some borders and changed the dynamics of traditional market habits. The relationship between suppliers and customers mostly progresses in rapid, online and one-to-one courses. In today’s our modern world, customers have better chances to shape their experiences and to be aware of their consumption habits through different platforms. As might be expected, the hospitality sector would get its piece of the pie and adapt itself to. Read more…

10 Reasons Why You Should Book via Mobile Applications

1 – Hotels in your hands, literally! We all are too busy to spare some time from our hectic day and sit at the table to book directly or from websites, so why bother booking a hotel room while our smartphones applications are easily downloaded and accessible from anywhere, at your available time?  Now it is not much difficult to arrange yourself a holiday while drinking coffee at your lunch break… 2 – Keep your Read more…

One “Application” away from Everything

Wind of Change for Hospitality Today’s World is different from yesterday. People in it do change, too. The meaning and purpose of life have deeply evolved, as well as people’s expectations and pleasures. The keyword is change, and accordingly what we have ended up is to adjust in order to survive! Along with fast changes hand in hand with technology, the hospitality industry has faced dramatically transformation with respect to the way hotels respond to Read more…