Wind of Change for Hospitality
Today’s World is different from yesterday. People in it do change, too. The meaning and purpose of life have deeply evolved, as well as people’s expectations and pleasures. The keyword is change, and accordingly what we have ended up is to adjust in order to survive!
Along with fast changes hand in hand with technology, the hospitality industry has faced dramatically transformation with respect to the way hotels respond to guest expectations and pleasures. There are no more bells to ring for wishes!
So, the first thing to do is to understand with whom we encounter. Who are they and what should be done to fulfill their expectations?
Who is Generation Y? [1]
Generation Y, Echo Boomers or Millenniums
Born: early 1980 – 1995
Age in 2018: 24 to 38
Current Population in US: 73 million
Gen Y kids are known as incredibly sophisticated, technology-wise, immune to most traditional marketing and sales pitches… as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. They are already current customers and they also prefer new understandings and visions from hotels. They know how to use their smartphones and their lifestyle and economic habits adjust with smartphone and internet technology.
95% still watch TV, but Netflix edges out traditional cable as the provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices but 32% still use a computer for purchases. They typically have multiple social media accounts.
Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.
Who is Generation Z?
Born: 1995-2012
Coming of Age: 2013-2020
Age in 2018: 3 to 23
Current Population in US: 71 million
When it comes to the brand-new generation, it is obvious that things start to change! Well, what does make generation Z so important? Generation Z will be more effective in the next 5 years and there will be more individuals in the accommodation sector.
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. The average Gen Z received their first mobile phone at age 10.3 years. They have grown up in a hyper-connected world, and the smartphone is their preferred method of communication. On average, they spend at least 3 hours a day on their mobile device. Last but not least, the new generation is in the pursuit of speed! They consider which way is the fastest and easy to follow. Everything is just one smartphone away for them. So why should not we be in it to welcome them?
In Common:
- They appreciate technology usage and experience technology getting into their lives more and more
- They are aware of Internet power on pretty much everything and know how to use it (researching, learning, shopping, politically uniting)
- They like to stay connected to social life and/or environment via phone
- They are into technology
- They do not prefer brands, prefer more boutique habits (third-generation coffee shops)
- They unite more while discovering differences (race, religion, sex, sexual orientation)
What will Home2nite provide?
Technology has been advancing exponentially and deeply shaping our world. Hand in hand with technology, the rapid development of social media, and the concept of anonymity affected not only the consumers’ behaviors but also businesses actions in order to provide better and up to date services. Accordingly, great opportunities for hotels to increase substantially customers’ satisfaction without being drowned in costs are now possible through just one step, which is Home2nite.
In order to keep up with changing consumer demands, Home2nite offers the capability to fulfill the dynamic expectations of customers while increasing revenues, prestige and guest ownership! Hence, an increase in engagement and more satisfaction.
Home2nite is designed to offer a new concept that aims to change the experience of accommodation. People are just one application away from holiday!
Not only developing software, but also
- Locate the needs and expectations of Gen Y and Z
- Customized in-room technology
- Better security and guest privacy
- Personalization in meeting consumer demands
- Mobile ubiquity and direct communication
- Bring boutique hotels together
- Help them merging into technology
- Collective Loyalty Programme
