The hospitality business is extremely competitive. That makes adapting to new technologies and the latest trends a key issue for all hotel businesses.
Using technological trends can lead to enhanced guest experience and also reduced costs by improved operational efficiency. Today every traveller carries at least one mobile phone.
That’s why following the new trends and using the right technologies that would fit the travellers’ “digital-first” approach would definitely bring a competitive advantage to a hotel business.
Here are the main trending technologies that can be used in hospitality management to gain an advantage in the competition, create engaged guests and to decrease costs by reducing staff workload;
1- Branded Guest Engagement Apps
Guest engagement apps make it possible for hospitality professionals to send surveys during the stay of a guest to make sure that the guest is completely satisfied with the services. If not, then they have the chance to better the experience by offering some extra complementaries to make the customer leave their hotel with a positive feeling.
Through guest engagement apps, hospitality professionals can manage hotel operations, content, and marketing efforts. They can send notifications to guests by segmenting them
With their actions. Offering personalised promotions or campaigns are good examples for the usage of a guess engagement platform.
According to Oracle Hospitality report, 35% of guests prefer to schedule room cleaning and 26% would like to receive notifications when their room is cleaned.
Guest engagement apps help hospitality managers to build and boost relationships with guests and also learn helpful insights to better their services to be able to make a difference in the competition.
2- Hotel Operations Web Apps
By using a hotel operations web app, hospitality management teams can improve internal staff communication. Hotel operations web appss provide real-time communication between hotel staff and guests to each other to be able to satisfy guests’ demands more efficiently. That means guests are able to get in touch with hotel staff directly which boosts personalised guest engagement.
That helps management teams to manage workflows easily. Because hotel operations web apps provide instant tracking of the complaints and that leads to acting real-time to satisfy the customer needs and gaps.
If you want to adapt your hotel business to the digital world by building your own branded app, you can contact us. At Home2nite, we create branded apps so your hotel to increase guest engagement and staff productivity.
