Hotel customers expect more and more unique or personalised experiences that are specially tailored to them. Besides, as the global hotels that have once built brand awareness are already providing these services, hotel businesses need to find new ways to create a place for themselves in the competition and to improve their brand awareness.
At this point, technology can play a key role in helping hotels cope with guests and travelers continuously changing demands. Especially Guest Engagement Apps have an extremely wide range of benefits on building strong and quality engagements both for the customer and for their staff.
Now, let’s see how you can manage your customers’ demands and hotel staff productivity to grow brand awareness and loyalty with Guest Engagement Apps.
Convert Your Guests Into Loyal Customers
The most important thing today is that consumers become a big part of the business. Hotels should start seeing their guests as their partners because they have a very high influence on the public perception of hotels and their services. Because word-of-mouth is a very powerful tool in influencing other people on decision making.
So hotels need to find ways to collaborate with them and one of the best ways to build this collaboration is to get engaged with them through meaningful and relevant communication strategies.
According to research, guests demand personalised and contextual experiences across the whole guest journey. 74% of guests state that they feel frustrated when they come across to a website content which is not personalised. Because they see a hotel website as the new hotel lobby.
That means, to turn hotel guests into loyal customers that spread their positive influences all around them, hotel management teams have to design the best user-friendly and personalised journey.
Here are some useful tips for hotels to turn their guests into loyal customers and great influencers:
Use the power of special offers through personalised messages
A surefire way to attract the attention of your guests is to take advantage of their data to personalise their journeys. At this point, branded Guest Engagement Apps provide the ability both to capture guests’ data and to act on it instantly with direct messages or notifications.
By using these messages, hotel managers can shape personalised offers to increase guest satisfaction. For example, if a guest makes a reservation longer than a week, that means they would probably need a dry-cleaning service and sending them a personalised discount message after 2-3 days of stay would both lead to the positive guest experience and upsell.
Send Mid-Stay Surveys & Ask For Feedback
Hotels can send mid-stay surveys to their guests to get their opinions about their accomodation. If they are not happy enough to leave the hotel with positive feelings, hotel managers can offer promotions or personalised services. This is the key factor for a hotel to turn their guests into loyal customers.
If a guest leaves a hotel with positive feelings, it is more possible that they give positive feadback and influence to other people.
Create Digital Guidelines To Boost Experience
Today, no one is picking up brochures from the lobby. But they still would be pleased if the hotel they stay would guide them about what to see and do. Because it is generally hard to know where to begin, especially if you are in a foreign city.
Hotels can create numerous city guides to help their guests and to better their experiencing. Having these guides they can check on their phones via a branded guest engagement app would support happy visitors and positive feedbacks.
If you want to increase brand awareness and loyalty by adapting your hotel business to the digital world and build your own branded app, you can contact us. At Home2nite, we create branded apps so your hotel to increase guest engagement and staff productivity.
